US social media spend to rise in 2009 / we are social

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US social media spend to rise in 2009

by Robin Grant in News on 5 January 2009 at 14:13

Hot on the heels of of similar UK predictions from Econsultancy, comes this from Brian Morrissey in Adweek:

According to researcher eMarketer, [US] online ad spending will climb 8.9 percent next year, from $23.6 billion to $25.7 billion.

Old school methods like display ads and microsites will come under pressure. Social media looks set to remain on the top of advertisers’ agendas, as they look to apply the lessons of their early missteps in the area while adding real measurement to what have been experimental forays to date. As the Internet becomes more social, there will likewise be an acceleration of a move from purely technical implementations to using the Web’s emerging social infrastructure to connect on a more human level.

Combined with the phenomenal growth in people’s usage of social media and the impact this has on their purchase decisions, this makes us even more confident that the help and advice that we’re able to offer brands means that we’re in the right place at the right time…

tagged: advertising, advertising and marketing spend, Brian Morrissey, eMarketer, social media, US

Giles Crouch (Webconomist)

We're seeing this with US clients and our Canadian clients. Now at least, there are some mistakes to learn from. I expect we'll see some very innovative uses of Social Media as this medium evolves.

Glen_richardson

Thanks Rob, interesting data. I bought the Dec08 Edition of Marketing Magazine 'The year in marketing' and it's fascinating to see who was in the top 100 online advertisers and what they spend. For instance: eBay £19.8m, O2 £10.4m, Amazon £9.8m and BT £7.2m.