Comments on: Corporate comms have radically changed http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/ Fri, 10 Feb 2012 10:30:00 +0000 hourly 1 By: akdizzle (Asad Khan) http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-269 akdizzle (Asad Khan) Sat, 24 Jan 2009 12:36:01 +0000 http://wearesocial.net/?p=697#comment-269 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/akdizzle" title="Twitter Comment" rel="nofollow"> <div title="akdizzle (Asad Khan)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="akdizzle (Asad Khan)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/72061240/1285592481_m_normal.jpg) no-repeat top;cursor:hand;"> </div> </a> Corporate comms have radically changed [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Corporate comms have radically changed [link to post]

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]]> By: cabezas (Harold Cabezas) http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-264 cabezas (Harold Cabezas) Sat, 24 Jan 2009 07:17:27 +0000 http://wearesocial.net/?p=697#comment-264 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/cabezas" title="Twitter Comment" rel="nofollow"> <div title="cabezas (Harold Cabezas)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="cabezas (Harold Cabezas)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/58282899/haroldcabezasavatar_normal.jpg) no-repeat top;cursor:hand;"> </div> </a> Corporate comms have radically changed [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Corporate comms have radically changed [link to post]

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]]> By: David Cushman http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-2093 David Cushman Fri, 23 Jan 2009 18:56:40 +0000 http://wearesocial.net/?p=697#comment-2093 Trust me. Big companies ARE getting it. The lack of corporate accounts doesn't tell even half the story. Big companies ARE getting it because they are all made up of human, social, beings. Node by node, group by group. It's up to us to enable and support them. Trust me. Big companies ARE getting it. The lack of corporate accounts doesn't tell even half the story. Big companies ARE getting it because they are all made up of human, social, beings. Node by node, group by group. It's up to us to enable and support them.

]]> By: richardstacy http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-2094 richardstacy Fri, 23 Jan 2009 17:34:38 +0000 http://wearesocial.net/?p=697#comment-2094 The big thing that corp comms people have to recognise is the social media is shifting trust from institutions to processes. They therefore need to shift their model away from building instiutionalised trust to a model based on visible process. Conversation is only one part of this. The other two legs of this three-legged stool are Content and Community.<br><br>For a very lengthy further explanation of this see <a href="http://tinyurl.com/c7bf65" rel="nofollow">http://tinyurl.com/c7bf65</a> The big thing that corp comms people have to recognise is the social media is shifting trust from institutions to processes. They therefore need to shift their model away from building instiutionalised trust to a model based on visible process. Conversation is only one part of this. The other two legs of this three-legged stool are Content and Community.

For a very lengthy further explanation of this see http://tinyurl.com/c7bf65

]]> By: Dan Thornton http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-2095 Dan Thornton Fri, 23 Jan 2009 15:26:23 +0000 http://wearesocial.net/?p=697#comment-2095 I obviously agree that conversation is essential - it's what my role involves for a major European company!<br><br>I'm not sure I'd describe it as 'all these people in the middle' - it makes it sound as if it's getting in the way of effective communication, whereas really it's about individuals having voices via online communities and self-publication, and wanting to connect directly with companies and organisations that they want to deal with. <br>And by the same token, it's about individuals who care passionately about the companies they work for, wanting to share their knowledge and passion.<br><br>Although there is a U.S. bias in company involvement in conversation, there are a growing number of European companies embracing it (including European branches of American/Global companies).<br><br>We have a growing number of titles using Twitter, for example, and using it to create conversations rather than just broadcast. I obviously agree that conversation is essential – it's what my role involves for a major European company!

I'm not sure I'd describe it as 'all these people in the middle' – it makes it sound as if it's getting in the way of effective communication, whereas really it's about individuals having voices via online communities and self-publication, and wanting to connect directly with companies and organisations that they want to deal with.
And by the same token, it's about individuals who care passionately about the companies they work for, wanting to share their knowledge and passion.

Although there is a U.S. bias in company involvement in conversation, there are a growing number of European companies embracing it (including European branches of American/Global companies).

We have a growing number of titles using Twitter, for example, and using it to create conversations rather than just broadcast.

]]> By: jkrohrs (Jeffrey K. Rohrs) http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-263 jkrohrs (Jeffrey K. Rohrs) Fri, 23 Jan 2009 15:08:50 +0000 http://wearesocial.net/?p=697#comment-263 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/jkrohrs" title="Twitter Comment" rel="nofollow"> <div title="jkrohrs (Jeffrey K. Rohrs)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="jkrohrs (Jeffrey K. Rohrs)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/66442096/jkr112008small_normal.jpg) no-repeat top;cursor:hand;"> </div> </a> @wearesocial citing @sernovitz on changes in corporate communications. Q: Can MarCom stay on top of everything? [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


@wearesocial citing @sernovitz on changes in corporate communications. Q: Can MarCom stay on top of everything? [link to post]

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]]> By: David Cushman http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-261 David Cushman Fri, 23 Jan 2009 13:56:40 +0000 http://wearesocial.net/?p=697#comment-261 Trust me. Big companies ARE getting it. The lack of corporate accounts doesn't tell even half the story. Big companies ARE getting it because they are all made up of human, social, beings. Node by node, group by group. It's up to us to enable and support them. Trust me. Big companies ARE getting it. The lack of corporate accounts doesn't tell even half the story. Big companies ARE getting it because they are all made up of human, social, beings. Node by node, group by group. It's up to us to enable and support them.

]]> By: Richard Stacy http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-260 Richard Stacy Fri, 23 Jan 2009 12:34:38 +0000 http://wearesocial.net/?p=697#comment-260 The big thing that corp comms people have to recognise is the social media is shifting trust from institutions to processes. They therefore need to shift their model away from building instiutionalised trust to a model based on visible process. Conversation is only one part of this. The other two legs of this three-legged stool are Content and Community.<br><br>For a very lengthy further explanation of this see <a href="http://tinyurl.com/c7bf65" rel="nofollow">http://tinyurl.com/c7bf65</a> The big thing that corp comms people have to recognise is the social media is shifting trust from institutions to processes. They therefore need to shift their model away from building instiutionalised trust to a model based on visible process. Conversation is only one part of this. The other two legs of this three-legged stool are Content and Community.

For a very lengthy further explanation of this see http://tinyurl.com/c7bf65

]]> By: Dan Thornton http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-257 Dan Thornton Fri, 23 Jan 2009 10:26:23 +0000 http://wearesocial.net/?p=697#comment-257 I obviously agree that conversation is essential - it's what my role involves for a major European company!<br><br>I'm not sure I'd describe it as 'all these people in the middle' - it makes it sound as if it's getting in the way of effective communication, whereas really it's about individuals having voices via online communities and self-publication, and wanting to connect directly with companies and organisations that they want to deal with. <br>And by the same token, it's about individuals who care passionately about the companies they work for, wanting to share their knowledge and passion.<br><br>Although there is a U.S. bias in company involvement in conversation, there are a growing number of European companies embracing it (including European branches of American/Global companies).<br><br>We have a growing number of titles using Twitter, for example, and using it to create conversations rather than just broadcast. I obviously agree that conversation is essential – it's what my role involves for a major European company!

I'm not sure I'd describe it as 'all these people in the middle' – it makes it sound as if it's getting in the way of effective communication, whereas really it's about individuals having voices via online communities and self-publication, and wanting to connect directly with companies and organisations that they want to deal with.
And by the same token, it's about individuals who care passionately about the companies they work for, wanting to share their knowledge and passion.

Although there is a U.S. bias in company involvement in conversation, there are a growing number of European companies embracing it (including European branches of American/Global companies).

We have a growing number of titles using Twitter, for example, and using it to create conversations rather than just broadcast.

]]> By: katehartley (katehartley) http://wearesocial.net/blog/2009/01/corporate-communications-radically-changed/comment-page-1/#comment-256 katehartley (katehartley) Fri, 23 Jan 2009 09:22:28 +0000 http://wearesocial.net/?p=697#comment-256 <strong>Twitter Comment</strong> <a href="http://www.twitter.com/katehartley" title="Twitter Comment" rel="nofollow"> <div title="katehartley (katehartley)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="katehartley (katehartley)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/57029005/Moscow_-40_normal.jpg) no-repeat top;cursor:hand;"> </div> </a> great piece from @wearesocial: Corporate comms have radically changed [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


great piece from @wearesocial: Corporate comms have radically changed [link to post]

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